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Privacy policy.

What personal information we collect, why, who else handles it and how you control it. In plain English, under South Africa's POPIA.

Last updated
07/10/2026
Version
2.1
Contents
  1. 01Who we are
  2. 02What we collect
  3. 03How we use it
  4. 04Cookies & tracking
  5. 05Who we share it with
  6. 06How we protect it
  7. 07How long we keep it
  8. 08Your rights
  9. 09Children's privacy
  10. 10Changes to this policy
  11. 11Contact us

01Who we are

Clevex (Clever Executions, "we" or "us") is a website design studio in Hartbeespoort, North West, South Africa, run by its founders, Zack de Beer and Francois Potgieter. We're responsible for the personal information described here, under the Protection of Personal Information Act, 2013 (POPIA).

This policy covers our website, clevex.co.za, and the information you give us when you get in touch or become a client. If you're outside South Africa, you have the same rights.

The short version
  • We collect what you send us through our forms, WhatsApp, email or phone, plus the technical data every website receives.
  • We use it to reply to you, quote and do the work. We don't sell it.
  • A few service providers handle it for us (section 05), most of them outside South Africa.
  • Google Ads cookies tell us which ads lead to enquiries. There's no other tracking.
  • You can ask us at any time to see, correct or delete what we hold about you.

02What we collect

Contact details
Your name, business name and WhatsApp or phone number, and your email address if you give it. From our quote form and onboarding questionnaires, or when you WhatsApp, call or email us.
Project details
What you need, your budget or chosen package, and everything you tell us about your business and project. The quote form also notes which page of our site you sent it from.
Files
Logos, photos, brand assets and documents you upload to an onboarding questionnaire.
Account logins
Only if you add them to an onboarding questionnaire: the usernames and passwords of accounts you want us to work on, such as your domain, hosting, email or social media.
Billing records
If you become a client: what we need to invoice you and keep our books, such as your business details and the payments you make.
Technical data
Your IP address, browser and device type, and the pages you open. Our hosting provider receives this whenever your browser loads a page, and the Google Ads tag sends some of it to Google (section 04).

We don't ask for ID numbers or bank card details, and there are no visitor accounts or online payments on this site. The logins section of the questionnaire is optional: leave it empty and we'll sort out access with you directly. We don't knowingly collect information from children (section 09).

03How we use it

Replying & quoting
To answer your enquiry and prepare a quote, because you asked us to.
Doing the work
To plan, build, host and maintain your website, as agreed with you.
Your logins
To sign in to the accounts you gave us, only for the work you asked us to do on them.
Records
To keep a record of enquiries, projects and invoices. Tax law requires the financial records.
Ad measurement
To see which of our Google ads lead to enquiries, so we only pay for advertising that works.
Security
To keep the site secure and working.

We don't sell your information, and we won't use it for anything else, such as marketing to you, without asking you first.

04Cookies & tracking

The site uses one tracking tool: the Google Ads tag.

  • It loads a few seconds after a page opens, or as soon as you scroll, tap or type.
  • It stores cookies in your browser (their names start with _gcl) so Google can link a visit from one of our ads to an enquiry.
  • It tells Google when you tap a WhatsApp button or a phone number, or send one of our forms. It doesn't send what you wrote.
  • Google also receives your IP address, browser details and the pages you view, and uses them under its own terms: see how Google uses information from sites that use its services. You can turn off personalised ads in My Ad Center.

There are no analytics tools, social media pixels or other ad networks. The only other cookie is the sign-in cookie for our private admin area, which is set only when one of the founders signs in.

Blocking cookies won't break anything Block or delete cookies in your browser and the site works the same. We just can't tell whether one of our ads brought you here.

05Who we share it with

We don't sell, rent or trade your information. These service providers handle it for us, only to provide their service:

Cloudflare
Hosts the site and runs our forms. Everything you send through the site passes through it, and it keeps request logs for a few days.
Sanity
The database that stores form submissions and the files you upload.
Resend
Emails each form submission to our inbox: your answers, including any logins, and links to your files.
CallMeBot
Forwards each quote request (your name, business, number, what you need, budget and note) to our own WhatsApp, so we see it straight away.
WhatsApp (Meta)
Carries our chats with you and the quote alerts above.
Google
Google Ads measurement (section 04).

If we register a domain in your name, the domain registrar and registry need your details as its owner. Otherwise, we share your information only when the law requires us to.

Information that leaves South Africa Most of these providers are based outside South Africa, so your information is processed and stored abroad, mainly in the European Union and the United States. It goes there only so we can reply to you and do the work you ask for.

06How we protect it

  • The whole site runs over an encrypted (HTTPS) connection.
  • Your submissions are kept in a private database. Only the founders can sign in to see them.
  • Files you upload are stored at long, random links that aren't published anywhere: they appear only in our admin area and our own email. Anyone who has a link can open that file, so treat an upload like an email attachment.
  • Logins you give us are stored with the rest of your answers and included in our notification email. Change those passwords once your project is done, or ask us to delete them.
  • If your information is ever compromised, we'll tell you and the Information Regulator, as POPIA requires.

No system is perfectly secure, but we keep only what we need and limit who can see it.

07How long we keep it

Enquiries & projects
While we talk or work together, and afterwards for as long as we need a record of the work, for example to look after your website.
Billing records
As long as tax law requires, generally five years.
Server logs
A few days.
Google Ads cookies
In your browser until they expire or you delete them.
Want us to delete your information? Email us at contact@clevex.co.za and we'll delete what we hold about you, including the files you uploaded, except anything the law requires us to keep.

08Your rights

Under POPIA you have the right to:

  • Ask whether we hold personal information about you, and get a copy of it.
  • Ask us to correct anything that's wrong or out of date.
  • Ask us to delete it.
  • Object to how we use it, and withdraw any consent you gave.
  • Complain to the Information Regulator.

To use any of these rights, email us at contact@clevex.co.za. We may ask you to confirm who you are before we share or change anything. If you're not happy with our response, contact the Information Regulator of South Africa at inforegulator.org.za or POPIAComplaints@inforegulator.org.za.

09Children's privacy

Our services are for businesses and adults. We don't knowingly collect personal information from anyone under 18. If you believe a child has sent us personal information, contact us and we'll delete it.

10Changes to this policy

When what we collect or how we use it changes, we update this page and the "Last updated" date at the top. If we make a significant change, we'll make it clear here.

11Contact us

Privacy questions go straight to the founders. For anything about this policy or the information we hold about you:

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